How nervous do you get when you are about to spend money on an ad you made? I think to myself, what do I know, nothing. It's not about me anyways. It's about other people. How do I even know this is going to work? The anxiety is just too much to deal with.
I wanted something to at least have an idea of what will work or not without spending $100s of dollars "testing" ads.
HighlightFactCheck
The hook strength metric is genuinely useful - I usually just eyeball it and hope for the best. Benchmarking against TikTok's top performers before spending a dime is the kind of execution this space has been missing.
Ran a few of our client creatives through it and the hook strength breakdown actually matched what we saw in real campaign data, which caught me off guard in a good way.
How does AdCortex actually come up with the engagement score, is it trained on a fixed dataset or does it learn from my own account data over time? Curious if it gets smarter the more I use it.