Unbias Labs: The behavioural science behind high-converting UX.

Hey Product Hunt! I’m Marcello, the founder of Unbias Labs. I'm incredibly excited to finally share this with you all today. The Inspiration For the last 15 years, I led CRO and experimentation for brands like Pizza Hut, Sky, and HSBC. Over and over, I saw the exact same issue: growth teams were blindly A/B testing button colours and headlines based on gut feeling. But the real reason users were bouncing wasn't bad design—it was invisible cognitive friction. Last year, while recovering from cancer, I had a lot of time to step back and reflect. I realised I was sitting on a massive, proprietary database of behavioural heuristics that I had used to generate millions in enterprise revenue. But that expertise was locked behind expensive consulting contracts. I wanted to "democratise" it. The Problem Many SaaS founders, agencies, and SMBs worry that their conversion rate is low, but they don't know what could be impacting it. Furthermore, they don't always have the traffic volumes or skillset required to run statistically significant A/B tests, and they can't afford a neuroscience-trained CRO lead. They unknowingly fall victim to the Paradox of Choice, the Curse of Knowledge, or Misplaced Social Proof, and they bleed revenue daily. The Solution Unbias Labs is an AI-powered diagnostic engine that acts as your senior behavioural scientist. It scans your digital funnel, reads your UI and JSON-LD schema, and cross-references every element against a database of 50+ cognitive biases. In under 3 minutes, it generates a comprehensive PDF teardown featuring a Friction Scorecard, an Architectural Audit, and an ICE-scored roadmap of exactly what to fix. The Evolution When I first started building this, the goal was simply to automate my own manual consulting checks. I just wanted a faster way to grade pages. But as I built the engine, the process evolved drastically. I realised the AI could do more than just flag bad copy—it could map spatial hierarchies, detect semantic colour violations, and even run a GEO (Generative Engine Optimisation) audit to see if your site is structured properly for ChatGPT and Google AI mode to ingest it. What started as a psychological checklist evolved into a complete, end-to-end revenue diagnostic tool. I built this to bring CRO back to its roots: You're not optimising pages. You're optimising brains (Not my sentence, but can't remember you said it, sorry). Have a look at Unbias Labs - www.getunbias.com . Drop your questions, feedback, or thoughts below. I’ll be happy to reply!