Launching today
Noodle Seed

Noodle Seed

Connect your business to AI conversations in minutes

364 followers

Get discovered where your customers are already searching. Build your branded AI app in minutes. No code needed. Start with ChatGPT, where 800M+ people search every week. Expand to other platforms as they open their app stores. Capture leads, book appointments, and sell products. Generate FAQs and testimonials with AI. Upload docs to make your app smarter. Sync to HubSpot automatically. Your customers are asking AI for recommendations. Be the answer.
Noodle Seed gallery image
Noodle Seed gallery image
Noodle Seed gallery image
Noodle Seed gallery image
Noodle Seed gallery image
Noodle Seed gallery image
Noodle Seed gallery image
Noodle Seed gallery image
Noodle Seed gallery image
Noodle Seed gallery image
Noodle Seed gallery image
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What do you think? …

Xavier Dunikowski

Congrats on the launch!

Btw, where does the Noodle Seed name comes from anyway? ;)

Fahd Rafi

@miloszdun 

When starting the company, I didn't really have a good name in my mind. So I started thinking about the qualities that a name should have instead of the name itself. Then, I gave those qualities to an AI agent to give me suggestions of names with those qualities.

1. It should be extremely easy to spell and easy to remember so that if I tell someone "Noodle Seed," most people will get the spelling right, and it is so weird that they are likely to also remember it.
2. A top level .com domain name being available. I saw all of these startups and companies with .ai and other domain names but for some reason I wanted to keep it classic.
3. Last but not least, I wanted it to be a clean slate in people's minds. So when I tell someone Noodle Seed, they have no idea what it could be. If I name a company Neural Networks, Limited or something, it has a lot of prebuilt connotation of what kinds of things this company can possibly do. And I really wanted it to be a clean slate. It also allows us to really build a brand based on exactly what we do rather than trying to latch on to any existing biases that people have about certain names.

With this criteria, I started to iterate with ChatGPT. The name Noodle Seed came up early, but it didn't strike me at first. However, when I started looking at the list again and again, it grew on me, and I decided it was an interesting name. Time will tell if this was a good way to go :)

Saad Zafar
@miloszdun appreciate the support X 🫡
Asad Iqbal
@miloszdun Thank you for the support!
Hassan Iftikhar

@miloszdun thank you for the support!

Zeiki Yu

Congrats on the launch! Love how Noodle Seed makes “be discoverable inside AI conversations” a no-code channel for real leads, not just a shiny integration.​

Asad Iqbal
@zeiki_yu Thank you!
Fahd Rafi

@zeiki_yu Thank you!

Saad Zafar
@zeiki_yu thank you for the support!
Faraz Siddiqui

@zeiki_yu we believe 'to be discovered, you need to be present'. Thanks for your support!

Hassan Iftikhar

@zeiki_yu thank you for the support.

Van de Vouchy
Hey Asad, that shift from SEO to AI just picking an answer is a big one. Was there a moment where you searched for something in ChatGPT, saw it recommend a business, and thought wait, how did that get picked?
Asad Iqbal
@vouchy Hey 👋🏼 - Great question! I was having coffee with a friend who runs a business, and he mentioned that when you ask ChatGPT for recommendations in his space, his competitor shows up but he never does. That got me curious: how does this work? What determines who gets picked? That rabbit hole led me here. Happy to share what I’ve learned so far, but the big insight for me has been the ChatGPT Apps. I truly believe embedded brand experiences through these apps are how millions of small businesses will actually become discoverable in chat now.​​​​​​​​​​​​​​​​
Fahd Rafi

@vouchy 

It's not only about recommendation or even showing up as a reference. What we are doing is far deeper so that any business can actually start interacting with an end user with a user interface and start collecting information and providing services right inside ChatGPT. So while recommendation is a GEO problem, what we are doing is a far more embedded experience than recommendations.

This is more like iOS and Android apps than SEO.

Asad Iqbal

Hey Product Hunt! 👋🏼

I'm Asad, Co-founder of Noodle Seed. We're a platform that creates AI apps so your business gets recommended inside ChatGPT and other agents.

Here's the shift: In the early 2000s, businesses needed websites. After 2008, they needed mobile apps. Now, over a billion people ask AI for recommendations instead of searching. Most businesses are invisible there, and there's no SEO playbook when the AI just picks an answer. Noodle Seed is for local businesses, SaaS companies, and e-commerce brands that want to show up when AI recommends.

Here's what's included in your app:

💠 Your knowledge base, your voice. Talk to customers the way you want, not however an LLM paraphrases your content.

💠 Showcase products and services. Customers browse what you offer inside the conversation. Soon they'll be able to buy directly in chat too.

💠 Capture leads and book appointments directly in your Calendar

💠 One profile, every AI. Build once, show up in ChatGPT, Gemini, Claude, and whatever comes next.

To celebrate our launch, we're submitting apps created by Noodle Seed users to OpenAI for free.

Try it at noodleseed.com.

Austin Heaton

@asadatnoodle congrats on the launch! Does this work solely for the ecomm businesses?

Fahd Rafi

@asadatnoodle  @austin_heaton 

Hi Austin!

We have built it in a way that it should work for any kind of business. As of today, OpenAI has some limitations (like not allowing alcohol, tobacco, and certain other categories). However, there is no limitation on the Noodle Seed platform itself.

It can also be embedded on your website with the tooling pre-integrated, so that your users can interact with it in the same way as they would on ChatGPT.

There are some services and SaaS companies who have asked us about starting the users' onboarding journey right inside ChatGPT as well. We are building some components to allow pretty much anyone to start onboarding users and customers by defining their own custom onboarding journeys.

Anything particular you had in mind? Is it for riseworks or something else?

Fahd

Asad Iqbal
@austin_heaton Thank you! - This works for businesses in various categories. For example we’ve even got two charity organisations as early customers (The Citizens Foundation and Child Life)
Samet Sezer

Bridging the gap between a conversational interface and actual "lead capture" is usually where generic GPT wrappers fail. Does the platform allow for structured data collection (like booking forms or qualification steps) that pipes directly into a CRM, or is it primarily analyzing text logs for intent?

Saad Zafar
@samet_sezer Good question! And yes, indeed it does. Noodle Seed enables a "contact us" interactive widget inside ChatGPT for your business. When anyone submits a response, the details are piped to your connected CRM.
Fahd Rafi

@samet_sezer Hi!
Yes, we do allow structured data collection. Currently working on CRM integrations like hubspot and gohighlevel etc. We do use an integration platform that makes it easy to build any new integrations so that if any of our customers want a new integration, we can build it very quickly.
For structured data collection, we are also working on another customer request for custom forms, mainly for user onboarding so that some or all of the customer onboarding can be done right inside chatgpt and remove any friction for users.

Roj Niyogi

nice - does a user have to "add Guyal GPT" to the context explicitly in order for things to work within ChatGPT?

Asad Iqbal
@niyogi - Guyal will have an App inside ChatGPT. GPTs are different. The submission is currently in review by OpenAI, but soon you’ll be interact with it here https://chatgpt.com/apps
Curious Kitty
When a business asks “Why shouldn’t we just build a custom GPT ourselves (or hire an agency)?” what are the 2–3 hardest problems you solve that remain painful even with modern tooling (actions/MCP/connectors), and how do you quantify that advantage?
Fahd Rafi

@curiouskitty 

Noodle Seed is not a custom GPT. We provide a rich branded experience and we build it in a way that you build once and deploy across ChatGPT, web and mobile apps and in the future enable it for Gemini, Claude, Perplexity and other platforms that enable app experiences and marketplaces in the future.

If you are a large business where it makes sense to make the investment in custom building, that is perfectly okay. But we have pre-built tools that a user can simply enable and use rather than custom building or hiring agencies etc.

Asad Iqbal
@curiouskitty Great questions! 2 hardest problems: 1. Distribution, Getting discovered is hard. It’s like the difference between opening a shop vs getting foot traffic. We get you listed in the OpenAI App Store where 800M+ weekly users are already searching and having conversations with high intent. 2. Staying connected. Your business changes daily. Prices, inventory, availability. Keeping your ChatGPT App synced with real data without breaking things is the part that looks simple until it isn’t. Working with a custom dev agency takes weeks of figuring out the details. We get your app ready for submission to the App Store in minutes.
Saad Zafar

@curiouskitty Adding to what Fahd and Asad shared - there's a third problem that's easy to overlook because it's completely invisible when things work correctly:


3. The "invisible plumbing" - MCP isn't just another API

Custom GPTs use simple API calls. But the ChatGPT App Store uses something called MCP (Model Context Protocol) - a completely different way for AI to talk to your business. Think of it like the difference between sending emails (API) vs having a live phone line (MCP).


When you hire an agency or build yourself, they typically discover this complexity after starting:

 - Your widgets need a specific format ChatGPT understands (not regular HTML)

 - Every customer interaction needs real-time data isolation (your customers can't see each other's data)

 - The protocol requires specific handshakes and response formats


We've written 10,000+ lines of code that handles this plumbing. The "minutes to publish" part is possible because that code already exists and is battle-tested.


To quantify the advantage:

 - Agency timeline: 4-8 weeks to understand MCP + build + test + iterate

 - Our timeline: Configure your business info → publish → live in ChatGPT


The honest answer to "why not build it yourself" is: you absolutely can if you have the dev resources and MCP expertise. But most businesses would rather spend those 4-8 weeks (and $15-40K) actually running their business.

Hassan Iftikhar

@curiouskitty apart from existing pain points another thing we anticipated that would become a huge problem as time progresses is the messaging and businesses information that surfaces in AI conversation. Businesses usually overlook this since this problem is not that apparent, but a quick search on multiple LLM platforms about a particular business yields varied information which results in inconsistent messaging.
We developed the knowledge tool which gives users a lot more control on what and how their businesses information, messaging and branding appears to their customers on ChatGPT. On top of that we also added in a tracking layer to help them understand how their customers are interacting with that information, what gaps need filling and what bit needs to be optimised. Information is king and we believe that businesses should have a say in how that information is put across the world, no matter the channel.

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