Launching today
Bloka

Bloka

AI turns any object into your focus trigger

26 followers

Bloka uses AI object recognition to turn everyday items into focus triggers. Point your camera at your laptop, coffee mug, or a book — Bloka recognizes it and instantly blocks apps like Instagram, TikTok, and YouTube. Scan again to unlock. Unlike blockers that rely on willpower or expensive hardware, Bloka creates a physical ritual with zero setup. No NFC tags to buy, no devices to charge. Just pick any object and start focusing. Your environment becomes your accountability partner.
Bloka gallery image
Bloka gallery image
Bloka gallery image
Bloka gallery image
Bloka gallery image
Free Options
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What do you think? …

Luca Flati
Hey everyone! 👋 I'm Luca, the maker of Bloka. Like most of you, I've tried every focus app out there — screen time limits, app blockers, you name it. They all failed me because bypassing them was too easy. There's no friction when it's just a toggle on the same device distracting you. Then I noticed something: the physical act of putting my phone in another room actually worked. The problem? I still needed my phone for work. So I built Bloka. It started with NFC tags — tap to block, tap to unlock. Simple and effective. But people kept asking "what if I don't have a tag with me?" Fair point. That's when I added AI object recognition. Now any object around you can become your "focus switch." Point your camera at your laptop, a book, or your coffee mug — Bloka recognizes it and blocks your distracting apps instantly. Scan the same object again to unblock. No hardware to buy, just whatever's already on your desk. It sounds almost too simple, but that's the point. The physical ritual creates a psychological barrier that pure software can't match. I'd love your feedback — what features would make this more useful for you? And happy to answer any questions!

@luca_flati Love the idea of turning focus into a physical ritual instead of a setting.

Curious if you’ve noticed a difference between blocking distractions and making people more aware of what they’re about to do next.


It feels like the object isn’t just a lock, but a moment of intentional pause – which might be the real behavior change here.

JoJo

Haha, clever! and you seem like a Duolingo fan(I learned how to play chess there).
btw. my object would be 👇