Paleon
Know which TikTok Shop creators will sell before you pay
26 followers
Know which TikTok Shop creators will sell before you pay
26 followers
Paleon analyzes 7,000+ TikTok Shop videos to find the hooks, formats, and creators that drive real sales. Brief creators with data, pay flat fees confidently, and scale from 10 to 200+ engaged creators without churn.
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Hey Product Hunt, Jelmer here 👋
We built Paleon to help TikTok Shop brands know which creators will sell before they pay them.
Problem.
Brands already pay creators per conversion, but they can't predict who will perform. Without that confidence, they avoid flat fees. Without flat fees, creators post less, aren't engaged, and churn fast. Teams get stuck onboarding instead of scaling.
Solution
Paleon breaks that loop. We analyze more than 7,000 TikTok Shop videos to find the hooks, scripts, and tones that drive real sales.
Our AI turns that into a brand map that shows what works for your products. You brief creators with data, pay flat fees confidently, and scale from 10 to 200+ engaged creators in months.
How it works
Connect your TikTok Shop in one click.
Paleon builds your brand map automatically.
You brief creators with proven content patterns.
You scale a self-running creator engine that compounds over time.
What's new today
Comment sentiment and concept performance tracking
Tiered creator system that keeps top performers mentoring new ones
Who it's for
DTC beauty, personal care, and fashion brands on TikTok Shop.
Agencies managing multiple brands that want predictable creator growth.
Ask
If you're managing creator retainers right now, what's your biggest challenge?
I'd love to hear what makes scaling or keeping creators consistent hardest for you.
I'll be here all day to chat and share insights from your category.
Hey party people, Sam here!
We’ve been building Paleon to make the Western market’s move to TikTok Shop fun for all players involved. Got challenges of your own? Let us know, we love solving them!
Data before dollars! Seems like it’s solving a real problem for brands trying to sell on live conference. Curious if you plan to expand this beyond TikTok later?
Thanks @anandchowdhary ! Yes, exactly. Data before dollars.
Right now we're focused on TikTok Shop because that's where the most social commerce growth is happening, but eventually we will expand to all other social platforms.
Live commerce is also a space we're trying to explore to see how our system can add value there too.
Are there specific categories of businesses that you support best at the moment? For example, eCommerce vs software, etc.
Thankyou for your question @jonathanlowhy ! We can service DTC e-commerce brands that sell or want to sell on TikTok Shop the best at the moment!
You guys are tackling this in such a smart way, blending data science with creative storytelling. Paleon feels like the next step for brands on TikTok Shop. Paleon sounds like a tool that could finally make campaigns both predictable and fun again. Any patterns you’ve seen that even surprised your own team?
Thanks @stan_haakman ! The most surprising pattern see is that "shocking your audience" with bizarre statements, actually drives sales.
This is a great tool for brands looking to optimize their TikTok Shop strategies. Can you tell me more about how Paleon identifies the most effective creators for a specific brand's target audience and how can you ensure low churn?
Data before dollars! Seems like it’s solving a real problem for brands trying to sell on live conference. Curious if you plan to expand this beyond TikTok later?