I started Wulfi because I couldn t find necklaces I actually wanted to wear every day. A lot of jewellery looked good online but felt too delicate, too trend-led, or just not quite right once it was on.

I m trying to build a small brand around one-of-a-kind beaded necklaces that feel calm, wearable, and personal, rather than showy or disposable. My aim isn t to make lots of pieces, but to make pieces people genuinely live with.

I m still early on and learning as I go, so I m always interested in hearing how other people think about jewellery and what they actually wear day to day.
Here's the site in it's first form with my own product shops, hope you like it.
https://www.wulfi.co.uk/products...