What makes you call one local business and not the next?

Hi, I'm Simone, the maker of Veezco. We launch here on November 7.

Veezco is for agencies and B2B sellers who prospect local businesses. You type who you're looking for and where, like "plumbers in London without a website". Veezco searches live, audits every website and gives you the contacts plus a reason to call today: the missing Meta pixel, the expired SSL certificate, the slow site.

One number from our data: of 200,083 Italian local businesses, 42% have no website on their Google listing, and 19,804 of those have 4.5 stars with 20+ reviews. Happy customers, nowhere to send them.

A question for anyone who sells to local businesses: what makes you pick up the phone for one and not the next? No website, bad reviews, ads that land on a broken page, a new opening, something else?

I'm choosing which reasons Veezco should show first, so every answer helps, critical ones too.