Uber XL - Request a ride with seating for up to six people

This is a UK thing as per the TC article XL has been around in the US for a while Genuine question though: Everytime Uber (or anyone) launches an existing product in a new geography, does that really qualify for a hunt?

"Whether it’s moving house, travelling with family, shifting your skis to the airport or getting your group to a party on a Saturday night, there are times when a regular car can be a bit of a squeeze. Pursuers of personal space, we’ve been listening! Riding with Uber just got a whole lot bigger. Starting today, October 22nd, you can request a ride with seating for up to six people in London and up to eight in Manchester at the touch of a button."