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Snaptags - Follow people/brands on Snapchat via QR codes

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Best
I think this is an incredibly undervalued feature. It opens the door for celebrity/brands/business to gain a following and offer ephemeral deals (incentivize demand w/ time sensitive discounts via the snap story). The snap tag can be printed and scanned while customers are in the shop. Previously, it took a lot of work to add a new contact (not in your address book) to your friend list. Thoughts?
Hunter
that, or they can put it on TV or billboards. If the Snapchat generation is all about quick and easy photo sharing, then shooting Snaptags is a native way to drive following and/or promotional content. I doubt that Facebook or Twitter would be able to pull this off — given the non-ephemeral nature of those services.
Hunter
Uses the tech from the Scan.me acquisition. Take a photo of this image with Snapchat to try it:
meh, snapchat is boring as hell for anyone over the age of 25
Hunter
where do you think the next generation of app users will be coming from?
They made a QR code look fun for users. The integration is good as most people don't have a clue how to scan a QR code and there is typically too much friction.