Reply in DM turns your post comments into conversations. Someone comments "LINK" → they instantly get a DM with your link, code, or PDF. Set it up in 2 minutes: connect Instagram or Facebook, pick a post, write your rule. What's different: it's genuinely free — unlimited DMs, unlimited contacts, no audience caps. Most tools cap your contacts and charge more as you grow. We don't. One flat $9/mo Pro plan just removes our small branding line.