Peanut Planner exists because advice wasn’t the problem — mental load was. While navigating assisted fertility, early pregnancy, and planning for parenthood, everything lived in my head: appointments, protocols, rules, what’s next. Existing apps added more to track. Peanut Planner is different because it offloads thinking, supports assisted fertility through early parenthood, and lets partners and your village share the load. Reducing cognitive load is the product.