Paradigm
A browser simulation about leading through the AI transition
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Ruairidh Bulger

Paradigm - A browser simulation about leading through the AI transition

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Paradigm is an interactive strategy and narrative simulation about running a software company as AI reshapes the market. Make decisions about product direction, hiring, customers, culture, and long-term strategy, with tradeoffs and consequences that unfold over time.

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Ruairidh Bulger
Maker
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We built Paradigm as an interactive simulation of what it feels like to lead a software company through the AI transition. Rather than treating the topic as a simple success/failure story, we wanted to build something around tradeoffs: product direction, hiring, customer pressure, internal culture, and long-term strategy under uncertainty. It’s playable in the browser, and we’d especially love feedback on whether the decisions feel believable and whether the overall experience works as a simulation rather than just a branching story.