Outsourcing SEO means hiring an external partner an SEO agency, a freelancer, or a white label SEO provider to handle some or all of your search engine optimization work instead of doing it entirely with internal staff.

That work usually falls into a few core areas:

• Technical SEO site speed, crawlability, indexing, structured data, and Core Web Vitals.

• On-page SEO optimizing titles, headings, content, and internal links. (Here s a deeper look at on-page SEO services.)

• Off-page SEO link building, digital PR, and SEO outreach to earn authority.

• Content strategy keyword research, topic planning, and content marketing.

• Local SEO optimizing your Google Business Profile and local listings.

• Reporting and analytics tracking rankings, traffic, and SEO ROI.

In short, outsourced SEO lets you tap into a full team of specialists without building that team from scratch.