Free launching is useful — but what makes you return to a product discovery platform?

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While building My Own Product, I kept coming back to one problem: getting listed is only the first step.

The harder problem is creating discovery that remains useful after launch day.

I’m experimenting with a few ideas:

• Free product submissions
• Consistent visual listings instead of every product presenting itself differently
• Discovery by category, capability, and use case
• First-party visitor, product-view, and outbound-click analytics
• No analytics script or third-party integration required on the founder’s website

But I’m more interested in the visitor side now.

When you’re looking for a new tool, what would actually make you return to the same discovery platform?

  1. Is it better filtering, verified information, comparisons, real usage signals, new-product discovery, personalization — or something else?

  2. I’d also love to know what information you usually wish product directories showed but rarely do.

  3. I’m using the answers to decide what to build next rather than adding features just because other directories have them.

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