The flexible retention platform for Shopify
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Joy Loyalty - The flexible retention platform for Shopify

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Joy is the flexible retention platform built for ambitious Shopify brands. Launch points programs, VIP tiers, referrals, and automated campaigns in minutes, no developer needed. Fully customizable rules, native Shopify integration, and 1-click connections with Klaviyo, Mailchimp, and Judge.me. Trusted by 20,000+ merchants scaling from $50K to $5M+ ARR.

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For years, we watched Shopify merchants get stuck in the middle: cookie-cutter loyalty apps that force your brand into a template, or enterprise platforms demanding developers and 6-figure contracts. That's why we built Joy Loyalty - the flexible retention platform for ambitious Shopify brands. Points, VIP tiers, referrals, and behavior-driven campaigns that bend to YOUR strategy, not the other way around. Fully customizable, native to Shopify, zero developer time required. 20,000+ merchants from scrappy DTC stores to $5M+ ARR brands already trust us to run retention their way. Would love your honest feedback — what's broken about your current loyalty setup?