Journey Builder
Intelligent Verification Workflows Built For Scale.
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Journey Builder - Intelligent Verification Workflows Built For Scale.

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Shufti Journey Builder lets compliance teams build and change verification flows on one canvas, with no engineering ticket. - Upload a compliance policy and Policy-to-Journeys drafts the journeys it requires, behind a strict validator and human review - Orchestrate identity, biometrics, address, eIDV, age, AML, KYB and EDD through one integration - Step up friction only when signals warrant, with no dead ends - Every verdict logged in a versioned audit trail

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Hello Product Hunt!

I’m Aroosa Virk from , and I’m excited to introduce .

Identity verification journeys can become difficult to manage as compliance requirements change. A small policy update can mean another engineering ticket, another release, and another chance for a journey to break somewhere along the way.

We built Journey Builder to let compliance and risk teams build, test, and change verification journeys themselves, without waiting for engineering.

Why ?

  • No-Code Journey Building
    Build and update verification flows on one canvas without creating an engineering ticket for every change.

  • Turn Policies Into Journeys
    Upload a compliance policy and Policy-to-Journeys drafts the required journeys, with validation and human review before anything goes live.

  • One Connected Verification Stack
    Orchestrate identity verification, biometrics, address verification, eIDV, age verification, AML, KYB, and EDD through a single integration.

  • Conditional Logic
    Add friction only when the signals require it. Every branch is validated, with mandatory fallbacks and no dead ends.

  • Test What You Ship
    The interactive demo runs the same production logic, so teams can test the actual journey before deployment.

  • Decision Audit Trail
    Record the path, data, and rules behind every decision, with versioned evidence ready for compliance reviews and regulatory requests.

Who is it for?

Shufti Journey Builder is built for compliance, risk, fraud, and product teams that need to adapt verification journeys as policies, customers, and risk conditions change.

If you're managing verification journeys today, we'd love to hear what creates the most friction: building new flows, changing existing ones, testing them, or keeping an audit trail?

is live on Product Hunt. Give it a and let us know what you think.