HourDrop gives one product the whole homepage for a booked hour. Brands, businesses and creators bid from $10 or lock an hour for $100 at launch prices, and bring a real discount of at least 20% off. Shoppers get one deal at a time, with no account. The hour goes to whoever books it, with no vote and no editorial pick. A smaller deal of at least 10% off follows for up to 24 hours from the start. HourDrop takes no cut of the sale, and a drop taken down for a fake discount isn't refunded.