What's one launch day advice you wish someone told you beforehand?

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Getting close to launching mine and honestly more nervous about launching than the product. What's something you'd tell a first timer to avoid? And on the flip side, what's something that worked way better than you expected going in?

Curious to hear how it went for you.

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We're heads down prepping for a launch too, so this one's timely. The thing I keep coming back to is that the ranking obsesses people for one day and mostly reflects timezone and luck rather than product quality.