How do you engage your social media audience into the conversation?

By posting unique content. Getting creative with memes and videos has worked well. We always try and inject humor into our videos even if we're just explaining a simple feature of our product. The response on social media has been great! It did take some time for the audience to get involved but the consistency paid off.

I used to post something that requires engagement and brings value like quizzes which can cover almost every topic and motivate the audience to discuss it. It is a good call to add polls and ask your audience to add more options in comments, people like to discuss their own experience