Building SaaS for a niche nobody is talking about - what's your experience?

We build church management software for India - a market most Western SaaS completely ignores. Indian churches have completely different workflows, fiscal years, giving methods, and compliance requirements than US churches. Yet every existing tool was built for American congregations.

It got me thinking - how many other niche markets are being underserved because the dominant players only built for one context?

A few questions for the community:

• Have you built or used SaaS for a market that felt completely overlooked?

• How did you find your first users when nobody was searching for your product?

• What's the hardest part of building for a niche with no existing playbook?

Would love to hear from anyone who's gone after a market others ignored.