Any recent marketing campaigns that stood out to you and why?

I Really amazed by the ChatGPT new voice and pictures features marketing campaign

TikTok strategy of StudyBuddy+ chrome extension. (NOT my product nor am I affiliated with it at all. Just pointing out their unique TikTok strategy that I haven't see before)

This company is not recent, but really cool. This was the Volvo company. In the first video, Jean-Claude Van Dame did the splits between tracks. After that, a lot of user-generated videos were created, including really funny and cool ones. From the recent I can't call to mind anything.