AI that suggests the work vs AI that does the work, where does your team draw the line?
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There is a category distinction that does not get talked about enough.
Most AI tools in the GTM space are suggestion engines. They produce a draft, a recommendation, a report, a list of next actions. The work still lands on a person to execute.
A smaller category of tools actually attempt to execute: send the email, publish the post, update the CRM record, spend the budget.
For teams using AI in GTM right now, where do you draw the line between:
- AI I trust to run autonomously
- AI that needs to queue for my approval before any external action
- AI I only use for drafts and suggestions
And is the line in the same place for all actions, or does it shift depending on what the action is and who it touches?
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