I'm the creator of CosmosClaw. I worked as Sr PM in Tiktok for a while before coming to Wharton for business school. My hypothesis is that the "social media manager" role will be replaced by an AI-agent. Marketing team of creators and brands will rely on them for creating posts from raw images & videos they make. Their time will rather be spend on thinking about branding and strategy instead. This AI Social Media Agent will be a long-running agent loop on a goal (something Boris Cherny , creator of Claude Code has talked about) .. I want to test this hypothesis. If you have ever thought about running your own Reels or Tiktok channel - run this project, send PRs or just raise an issue and I will try to help improve the harness to let you keep going. What do I get out of this? I will get to see how far an AI social media agent can grown a real IG/Tiktok account
Human social media managers are expensive and slow. Cosmos Claw replaces the them with an AI agents pair that never sleep:
(1) a marketing manager that researches a brand, locks in its identity, and ideates one fresh campaign at a time, and;
(2) a videographer that turns each brief into a 20–30s first-person POV reel, voiced and cut for IG / TikTok.
You give them a north-star goal (say 10k Instagram followers) and they run locally, around the clock, generating content on repeat.
