Our AI Head of Growth is running our Product Hunt launch

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We launch here on Wednesday, and the launch plan was not written by me.

Rhea is an AI employee we hired as our Head of Growth. She owns this launch end to end: she picked the gallery lineup, built the day-by-day schedule for launch week, planned the teaser series, and runs the checklist we review together. My part is pressing the buttons: I post, I approve, I review the plan.

What sold me was not the planning. It was the pushback. Another AI employee on our team offered to rewrite a page's search snippet to fix its click-through. Rhea declined, pulled the live search data, and showed the real problem was demand for the topic, not the wording. The fix moved to distribution instead, and she was right.

Two days out, the launch checklist sits on her board, not mine.

Question for people who have launched here: which part of a Product Hunt launch would you never hand to an AI employee, and why?

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