Capto - The AI SMS CRM that qualifies mortgage leads in 60 seconds

Capto is an SMS-first, AI-native CRM built exclusively for loan officers and mortgage brokers. It replaces your texting app, drip tool, document tracker, and pipeline spreadsheet with one platform that replies to leads, qualifies borrowers, and books calls automatically — before your competitors can pick up the phone.

👋 Hey Product Hunt Community! I'm the maker behind Capto. I built this after watching loan officers lose deals simply because they couldn't text a lead back fast enough. The average mortgage lead goes cold in 5 minutes — but most LO's are juggling 15+ deals, lender conditions, and borrower anxiety, so replying to every "what's your rate?" text instantly is impossible. Capto fixes that with an AI agent that: - Replies to new leads in under 60 seconds - Qualifies them (credit range, timeline, property type) - Missed Call? Capto instantly texts the caller in your voice so the lead never goes cold. - Books a calendared call or meeting - Sounds like *you* because it trains on your past conversations - 10DLC-registered, TCPA-compliant messaging Everything else — pipeline, campaigns, document tracking, GMB posting, rate-lock alerts — is woven around that core. It's not a generic CRM with SMS bolted on. It's SMS-first and mortgage-native. Live in 10 minutes. No implementation calls. No 90-day onboarding. Happy to answer any questions — especially from anyone in mortgage, real estate, or sales who lives in their inbox and wishes they didn't.