Jeff Needles

FREE: The Future of a radical Price - How businesses can profit more by giving things away.

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Jeff Needles
My favorite book of all time and a fantastic listen. Chris Anderson discusses the impact of diminishing marginal costs associated with digital goods and how these models can, will and do carry over into the physical realm. It's a great book for bridging the gap between the tech/online and the business worlds. The unabridged audiobook is free and there's also a free downloadable ebook.