Your Product Roadmap is Killing Your SaaS (Ask This Instead)

In the software-as-a-service (SaaS) sector, product managers often fall into the trap of the "Feature Factory"—a term coined by product leader John Cutler to describe development teams that measure success by the quantity of features shipped rather than the business outcomes achieved.

The traditional feature-prioritization model relies heavily on qualitative user feedback. Product teams conduct surveys, read customer support tickets, and host interviews, asking their users: "What features do you want us to build next?" While this feels customer-centric, it is highly flawed.

https://www.factorycrafted.com/blog/your-product-roadmap-is-killing-your-saas-ask-this-instead