AEO Sherpa
News and field guides on AI search, AEO, and GEO.
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AEO Sherpa - News and field guides on AI search, AEO, and GEO.

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AEO Sherpa is an independent publication covering AI search and answer engine optimization. We report on changes to Google AI Mode and AI Overviews, ChatGPT, Perplexity, and Claude, analyze AI citation research, and publish practical guides that help marketers, SEOs, and publishers get their content found and cited in AI answers. Free to read, with a free weekly newsletter, The Sherpa Brief.

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AEO Sherpa is your independent guide to AI search transformation. As Google, ChatGPT, Perplexity, and Claude reshape how people find information, the rules change weekly. We track it all. Get free news on AI Overviews, AI Mode, and answer engine updates. Learn practical tactics to get your content found and cited in AI answers. Read field guides on robots.txt optimization, citation research, and GEO strategies. Stay informed with The Sherpa Brief—our free weekly newsletter cutting through the noise. Perfect for marketers, SEOs, and publishers navigating the shift from traditional search to conversational AI. No paywall. No fluff. Just essential intelligence on what's changing and how to adapt.