Imagine you're are staring at an app, you know exactly what you want it to do, and you have no idea which of the forty buttons does it. Marv sits next to your cursor, and when you hold a hotkey and ask, it talks back out loud while drawing on the screen: circling the control, pointing at the menu, writing notes over the top of whatever you are in. Finding the export option buried three menus down, working out a spreadsheet formula, getting through software you touch twice a year. Cameron has put as much into the character as the answers, on the theory you want something you would keep on the desktop.

Netra puts a pair of eyes in your Mac notch. They follow your cursor, one of them always a fraction behind the other, and after a minute of no mouse movement they get heavy and start to droop. Click them and the notch opens into the dull stuff: a focus timer, clipboard history, a shelf for the files you keep meaning to put somewhere, and music controls that reach Spotify, Apple Music and YouTube without opening any of them. Prince built the eyes first, because the notch was annoying him and he wanted something up there that felt like company, then put everything else behind them. We are so close to getting tamagotchis back I feel.

SpeechShield sits on your Mac during a Zoom or Teams call with no bot joining the meeting, transcribes each question as it lands, and the second the other person pauses, talking points appear in a small overlay. Everything in them comes from your own resume and the job posting, so when the honest answer is that you have not done the thing they just asked about, it tells you that rather than handing you a line. Load your proposals and price sheets and it does client calls the same way, with the source next to each point, and the overlay never shows up in a screen share.