GPT-5 gives you 6 reasons to upgrade

gm legends. It’s Sunday funday.

In this edition: OpenAI decides it’d rather go big than go home, a short history of attempted murders on the iPhone, building a following without a product, and the most popular products that went live this week. 

Put on your Meta glasses and get to reading.

P.S. Launching soon? We’d love to hear about it → editorial@producthunt.co 🫶

Ever since the first iPhone’s release in 2007, people have been trying to kill it. The wannabe murderer’s row has mostly been filled with other phones: the BlackBerry Storm, RIM’s first device with a touchscreen instead of a keyboard, didn’t exactly storm the barricades in 2008. But at least they made a movie about it! By contrast, the Samsung Jet S8000, Nokia N97, and Palm Pre, all released a year later, have also been relegated to the dustbin of history. Every season, there’s a new phone that someone somewhere proclaims will usurp Apple.

Fast forward a couple of decades and the next generation of “iPhone killers” aren’t necessarily phones at all. Mark Zuckerberg, who also tried to take on Apple with the HTC First in 2013, has spent much of 2025 recruiting metaverse, er, AI talent. He thinks AI opens the door to the types of hardware he’s been pitching for years. 

“Personal devices like glasses that understand our context because they can see what we see, hear what we hear, and interact with us throughout the day will become our primary computing devices,” he recently wrote. The Wall Street Journal took note, saying that Zuck had “just declared war on the iPhone” without even mentioning its name.

Even if Zuckerberg is right, it’s a bit of a chicken-and-egg situation. Before wearables can fully replace our iPhones (and Androids) they need to be able to do some of the same things smartphones can do at least as well. They need apps.

And while we’ve seen a lot of wearables hit the market the past few years, they’re usually doing so with proprietary software. 

The iPhone opened up a whole new world for third-party developers. Who’s ready to start making software for another iPhone killer—but for real this time?

OpenAI just dropped GPT-5, and the hype train roared straight into AGI territory. In a live-streamed event that felt ripped from an Apple keynote, Sam Altman strode onstage, threw real-time coding challenges and puzzles at GPT-5 under spotlights, and even took audience Q&A. “This feels like talking to a PhD-level expert,” he quipped, as the hype engines revved up proclaiming AGI’s arrival.

In reality, GPT-5 is a massive leap in speed, accuracy, and flexibility, with a huge focus on AI coding assistance, but it remains a static snapshot trained through April 2025, not a self-evolving mind. I'm sorry to those of you who want your own WALL-E or Baymax, but AGI isn't here yet.

Here is everything you need to know, from the model lineup and ChatGPT’s six headline upgrades to vibe coding magic, benchmark records, and more.

Vincenzo asked: “Is building an audience now more important than building the product?”

Attention! Attention! I need everyone’s attention…so they can buy the product I haven’t yet created. That’s the conundrum Vincenzo is grappling with. Do you get a good-enough product and focus on audience? Or build the product and think about audience later?

The answers, so far, are that it depends. And Nika adds, “The more popular you are, the more likely people are to ‘pardon’ your fails.” Just don’t go all Elizabeth Holmes. She didn’t get pardoned.