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Would you pay $100 for a podcast?
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Would you pay $100 for a podcast?

“Knowable is building the first platform for audio-first learning. Great courses with top instructors, delivered screen-free, so you can learn when and how you want. So excited by this idea and team — folks from NPR, Washington Post, and Masterclass — that I’m part of the first course on building a startup.“ - Alexis Ohanian

Knowable launched on Product Hunt yesterday with a novel idea — it’s like Masterclass, but just with audio. The idea is to tap into the set of podcast listeners who want to learn new skills in their ears versus watching a video. 🎧

“Our team loves podcasts and audiobooks, but neither format is made specifically for education, and neither takes advantage of the smart devices they’re delivered through (both are static, one-way experiences). Meanwhile, most online courses are delivered through video, which limits when and how you can learn” - Knowable co-founder Warren Shaeffer

Instead, Knowable combines the “listenability of podcasts, the authority of audiobooks and the structure of online courses” for a new way to learn. The platform is launching with six eight-hour courses to start — you can learn the skills it takes to launch a startup, start a podcast, sleep better, speak with confidence, become a climate change hero or invest in real estate. The classes also include a downloadable textbook and summary notes that get delivered to your inbox after each lesson. There’s no ads and each course will run you $100.



Some early reactions:

“My wife gave me a Masterclass two years ago that I've yet to 'watch' because I don't want to sit in front of my computer for 10 hours. This format is a great shift.” - Matt

“Knowable is a great idea combined with great execution. The courses are extremely well-planned, well-hosted, and well-produced.” - Adam

“I have really enjoyed Knowable audio class on start-ups. As a founder of a real estate tech platform I wish I had this info earlier. It would have saved me and my team a lot of time and money.” - Ryan

Knowable also raised a $3.75 million seed round from Andreessen Horowitz, Upfront, First Round and Initialized. The market is reportedly ripe for a startup like Knowable, with 32% of Americans listening to podcasts monthly and the e-learning industry projected to grow to $300 billion in the face of steep costs for higher education.

Let us know what you think of Knowable here. 👈

P.S. Members of the PH community get 20% off their first course (use the code producthunt).

Highlight

In this week’s edition of Product Hunt Radio, we talked to Beauty Stack founder Sharmadean Reid. She recently raised a whopping seed round to grow and scale Beautystack, and is an inspiration to women and people of color everywhere.

In this episode, Sharmadean and Aba talk about how she’s helping women start businesses, what fashion means to her, her fundraising journey and some of her favorite products.

We’ll be back next week with a very special guest, so be sure to subscribe on Apple Podcasts, Google Podcasts, Spotify, Breaker, Overcast, or wherever you listen to your favorite podcasts. 😸

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Daily Digest
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