This morning, Apple (unexpectedly) announced its take on "Stories", a new social camera app called Clips.

While its Prisma-like video filters and explosive emojis look fun, Apple doesn't have the best track record building social software (remember Ping?). But could this be the next big "Stories" app, rivaling Snapchat, Instagram, and Facebook? 🤔

P.S. this isn't the only product announcement by Apple today. They also launched this for a good cause. 🙏