Clips by Apple

A new iOS app for making and sharing fun social videos 📸

#1 Product of the WeekMarch 21, 2017



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Ryan Hoover@rrhoover · Founder, Product Hunt
A few days ago I shared a survey on Twitter, asking folks which "story" app they default to when capturing a moment: Snapchat, Facebook Messenger, WhatsApp, or Instagram. Most chose Snapchat or Instagram, but many also replied with the answer: "the default camera app" The biggest missing piece with the default iOS camera is shareability, which Clips is clearly designed for. Apple historically hasn't had success creating social software (remember Ping?) but curious how this plays out.
Andreas Duess@andreasduess · CCO, Nourish Food Marketing
@rrhoover Interesting. Apple is the last company I tend to look at for this kind of thing. Wonder what the motivation behind this is.
AkashLal Bathe@akashlal · I will hunt you down
@rrhoover Nice site
Daeshawn Ballard@imdaeshawn · Marketing Director, Imagine Careers
@rrhoover This is very interesting. I expect it'll do better than any iMessage app. Instagram will be the main benefactor in my opinion.
Adam DePasqua@adamdepasqua · Founder of To Eat List
@rrhoover I'm trying to figure out why they went this route vs. building these features, or just the basic features of Clips, into the camera app. Maybe it's due to overcrowding the app with features, but now I'll need to use two Apple camera apps. I feel like this could have taken over the "Square" setting in the Camera app. One mans opinion...
Tristan Isham@tristanisham · Founder of Cloudy
@andreasduess @rrhoover *Tomorrow on @ProductHunt front page* "Google Photo's Stories"
Genady Okrain@genadyo · Founder at @MomentoGIFs
@rrhoover I wonder if they care about fixing the iMessage Apps or they will continue to release half baked things.
Mike Bracco@bracco · Product at JibJab
@rrhoover I've been wondering if Apple would create a developer platform around the native iOS camera app as they've done with the iMessage App Store. If the "camera is the new keyboard" perhaps this is a half step towards that direction.
Jason Briscoe@jbriscoe
@akashlal @rrhoover are you kidding me!?
Andreas Duess@andreasduess · CCO, Nourish Food Marketing
@jbriscoe how is this comment adding any value to the conversation?
Andreas Duess@andreasduess · CCO, Nourish Food Marketing
@bracco @rrhoover I think that the growing importance of "dark social" is coming into play here. If the camera is being used to share content, then that's worth looking at.
Ryan McLeod@warpling · ⬛️📲
Lisa Dziuba@lisadziuba · Swift Learner & Founder
@andreasduess fear of missing out the hot trend ¯\_(ツ)_/¯
Richard Altman@mitzkahdrinnen · Idea Guy behind inviid
@andreasduess it's classic apple it's just that under Tim Cook classic apple is taking a while and classic apple today includes looking at what is happening let's say the Rio mp3 Player comes out in 2000 and it takes the Apple till 2003 till the iTunes Store comes out, the infrastructures finally there for the commercialization of social sharing, now that the advertising models in place Apple theoretically might try to look at Social the non-physical as it used to look at the physical with MP3's ala iPods, because as we all know the camera on the iPhone is the reason for the iPhone
Richard Altman@mitzkahdrinnen · Idea Guy behind inviid
@adamdepasqua I'm sure this will be incorporated into the camera and if anybody is been paying attention apparently the next few versions the iPhone are going to become more clear to make room for augmented reality so on the dial next to slow motion and stop motion go the options from clip or Clips will be a camera onto itself with similarly arranged user interface from camera
Adam DePasqua@adamdepasqua · Founder of To Eat List
@mitzkahdrinnen We'll see. To be honest, integrating it within the camera doesn't allow them to have a trendy marketable camera app. I can only imagine the ad that is going to go along with this. It'll be fun. I'm not hating, it was just a shocker. Now I'm over the shock and just want to try it.
Kevin Elliott@kevinelliott1
@andreasduess @rrhoover Undoubtedly it will be a place to showcase their AR capabilities and suck in young people to the brand.
Nate Pahl@nate_designer · Digital product designer @ Polaris
@rrhoover I've been hoping Apple would integrate a story like feature for over a year. Finally!!! 🎉🎉
Fraser Smith@frassmith · Software Developer, Shanghai, China
@adamdepasqua @rrhoover The "Square" setting is my favourite. :-)
Richard Altman@mitzkahdrinnen · Idea Guy behind inviid
@adamdepasqua I think they want to make the phone itself sort of like the app if it's going to be a clear phone and they're going to use augmented reality then the phone becomes the non-physical app. I'm trying to express that I think the telephone that apple offers next is going to be clear, and that Clips will work with all social networks and it'll be something only Clips and iPhone8 can do, whatever shared, everyone will know the tool used to create it. I think it'll be content that can only be made by the combination, more than a photo and geotagging, better than Snap Glass, it'll be interesting to see Google try and imitate Apple again, hopefully and developers unable to imitate without jailbreaks
Adam DePasqua@adamdepasqua · Founder of To Eat List
@mitzkahdrinnen I don't think they'll go clear as clear processors, LTE chips, SSD's, etc don't really exist. Though maybe that's why it hasn't been leaked yet...because we can't see it. 🙃 Jokes aside, Clips should be fun app, and I'm looking forward to checking it out. Seriously though, if you are thinking a clear iPhone is coming, September is going to be a big bummer for you.
Sebastián León@sebfeed · Builder. Dreamer. Founder @ StriveSDK 📸
Lisa Dziuba@lisadziuba · Swift Learner & Founder
Why everybody around is getting crazy about this social sharing stuff... Am I the only one who don't want to make & share videos from my personal life?
Danny FreedHiring@dannyfreed · Founder, Joy
Depending on how well it's executed, this could be cool: "Clips recognizes who’s in your videos and makes smart suggestions for sharing. Just tap a name to send your video using Messages."
Stephen Callender@sbcallender · Co-Founder, Videotape
@dannyfreed The immediate voice-to-text is pretty huge, too. Many social videos are viewed in a feed on mute.
Katya Kotlyar@katologic · Strategy @ 360i
@dannyfreed Facebook does that in Facebook and Fb Moments apps
Tanya McGill Freeman@d_sophisticate · Pres. & Founder, Digital Sophisticate
@sbcallender Excellent point! Love that you brought that up. I, too, think the voice-to-text feature is a seemingly small benefit with enormous potential for huge user adoptability (& conversion from other apps).
Stephen Callender@sbcallender · Co-Founder, Videotape
@dannyfreed If it's there, I couldn't find it after 15 mins of looking... :-)
Niv DrorHiring@nivo0o0 · Words @ProductHunt & @AngelList
So Apple "Stories" is called Clips