The next big thing in podcasts

Anchor — the free podcast creation app — launched a new 'Sponsorships' marketplace yesterday to match podcasters with brand sponsors to help hosts make benjamins. 💰

Sponsorships is a natural next step for Anchor, and the latest in its effort to become a one stop shop for making podcasts.

“Before today, only 1% of podcasts were being monetized through ads due to a highly inefficient and closed off process. Anchor Sponsorships makes sponsorship monetization available to anyone (starting in the US), regardless of how many plays you get!” — Anchor co-founder Mike Mignano wrote on Product Hunt

The news follows Anchor's major revamp to its app last February, when the company shifted from a tool for short-form audio to an all-encompassing platform for podcasters to get their shows off the ground.

Anchor has raised $14.4M in funding to date from notable backers including Google Ventures, Accel, Betaworks and Homebrew, to name a few. The podcast industry is also on hockey stick trajectory. While it remains tiny compared to the radio, podcast revenues within the U.S. are projected to double year-over-year by the end of 2018 for the second year in a row.

If all this talk of making $$$ from podcasts has you plotting to make your own, here's some fresh podcast #content we're checking out:

🗒 Business Schooled is a new podcast hosted by Reddit co-founder Alexis Ohanian on Gen X and Baby Boomer entrepreneurs.

💁 Women Make Podcast puts women makers at the forefront of the show.

☝️ Company of One is a 10-episode podcast that explores a conversation around what happens if growth isn’t the byproduct of success.

😴 sleepyTimer lets you listen to your favorite podcasts or music before falling asleep.

👂Saycaster allows you to interact with specific moments in podcasts as you hear them.

Shameless plug: Product Hunt Radio is our weekly podcast where we talk with people creating and exploring the future. 😊

Monetize your pod

Grow your app with Setapp: revenue, users, & AI

You shipped the app. Now comes the part nobody warns you about.

Billing across dozens of countries. Licensing agreements. Tax compliance. Customer support for users you haven't met yet. And if your app does anything with AI, add provider management and infrastructure costs to the pile. None of that is why you started building — but all of it is now your problem.

Setapp is trying to take it off your plate.

You probably know Setapp as the subscription marketplace — one monthly price, hundreds of Mac apps. On May 21st, they turned toward developers. The pitch is simple: list your app, reach users who are already looking, and let Setapp handle the business layer.