Amazon and Snapchat are teaming up 🔍

Snapchat and Amazon are teaming up to give you shopping superpowers.

Starting today, you'll be able to snap a picture of anything – sneakers, purses, lamps, snacks, books – and immediately purchase directly from Amazon.

This is a natural extension of what Snap's been pushing toward with their camera-first focus. Coincidentally, Pinterest launched a similar feature two years ago. Pinterest Lens introduced visual search to its pinning population to contribute to the network’s 600+ million monthly searches.

"Steve built a computer and called it a phone. Evan is building a phone and has called it a camera." – Ben Basche

This also isn't the first time Snap's blended camera and commerce: in February, Nike pre-released Air Jordan III “Tinker” sneakers directly inside Snapchat through an immersive AR experience. The shoes sold out in 23 minutes. 😮

An AR future is coming. Check out the full list of 20+ Augmented Reality apps before it's too late to join the OASIS. 🏖️

20+ AR Apps

We asked 34 customers what Viktor does for them. Not one said chatbot.

They kept using words like colleague, coworker, team member. One CEO called it the glue holding their e-commerce business together, which is a lot, but also… you see why. It lives in Slack and plugs into 3,000+ tools, so instead of jumping between tabs, you just ask for the thing. Pull Stripe against HubSpot, check Sentry alerts, spin up a campaign brief, build a landing page, send a report upstairs. It all happens there.

It has already hit top 5 on Product Hunt with 130 comments, is SOC 2 certified, and your data does not train models.

One user said it was the first time AI felt like a real coworker, which is either exciting or slightly concerning depending on your week.