Who doesn’t love to choose their own adventure? The genre became a hit when the first interactive book launched in 1979 and continues to be popular as it stretches its leg in modern entertainment, like when Netflix's “Bandersnatch” was the talk of the internet in 2018.
While media companies were pouring millions of dollars into creating interactive content for themselves, Devo Harris says he was quietly creating a low-cost, cross-platform solution for everyone. It’s called Adventr.
Harris isn't your average indie maker or tech founder. He’s a “serial media executive” whose resume includes co-founding GOOD Music with Kanye West, discovering and signing John Legend, and winning a Grammy Award for Best Rap Song (Ye’s “Diamonds (from Sierra Leone)”).
“I taught myself a few lines of basic code, then created and released an interactive music video on the web,” wrote Harris in today’s launch. Adventr “lets anyone easily create fully interactive, actionable videos and share them practically anywhere — we don’t believe this capability should be reserved for deep-pocketed companies.”
The browser-based, no-code platform lets users storytell with features like drag-and-drop elements, branching narratives, and integrations with text messaging, email, and phone calls. Harris and team have also been working on a feature called SmartListen that lets creators build media content that can change based on voice commands.
Adventr’s had a solid start in tech startup world. It was one of five finalists in Tech Crunch’s 2021 startup competition, Startup Battlefield, and went on to raise $5M in seed funding. The company said then it planned to use the funding to grow its team.
New hires will also join Peter Gerard, the product lead. Gerard is a former Vimeo GM and VP of Entertainment. It wasn't long ago that we saw the maker launch another one of his products, Welcome, an AI-powered travel app for discovering “the best places from your favorite people.”
All of Adventr's tools can be leveraged by creators of all kinds, from social media teams to filmmakers, and the Product Hunt community has started taking note. Give Adventr a try, drop Harris a question, and share your thoughts:
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