... sites and instead Facebook became the front door to the internet as things collapsed into a feed. It changed how we consumed news, media and entertainment, which meant it also disrupted to incumbent world order = great swell for startups. These days I'm obsessed with this same opportunity as we move into a more agentic internet . I wrote a longer form piece on Substack I'll link at the end, but to avoid UI hopping I wanted to provide ... ... basic summary here. If you've been trying to build something but you're fighting against entrenched user behaviours with a competitor