... niche because the problem language already searches itself. category-narrative argument: easier than established-niche because you aren't forced to be "better X" you can be "this thing isn't X at all". google-able examples: figma vs adobe (established design, browser/multiplayer format). superhuman vs

... just picked up BlueOceanStrategy

... cheap but human judgement is not - so wondering if you would have any reading you'd recommend on this? Thanks in advance! Comment from Akash Gupta(@cashjee): @oliviajanemiller Thanks a lot Olivia! Comment from Olivia Jane Miller(@oliviajanemiller): BlueOceanStrategy