Why I see products with no registration? How do you track or market to your visitors?
Carmela Padasas
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Pascal Bovet@mrbopa
Every step along the way is a step where you'll lose customers. I'm a big fan of trying out things before I have to go through a signup / registration.
If you lose a customer because they don't sign up, you are in the same spot.
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@carmela_padasas You need to think about marketing to / tracking user that have not signed up in both cases - whether they can first try the product or whether they first need to sign up.
It just affects the order of the steps in your customer acquisition funnel.