Why do websites still use 'Mailto' links for referrals?
Nader Rehaan M
Given, they are super simple to implement - but with so many better alternatives for better sharing UI - mailto links seem so outdated in 2022. - It offers no analytics on user behaviour once it redirect to the ESP. - It offers zero control to the host website. - It does not necessarily personalise the emails and clubs several recipients into the same email. - Worst of all, it takes your customer away to an external pop-up or window to complete a referral. I just don't get it. Why do websites still use this?