who should follow inbound marketing techniques

There are a lot of architectures which you could follow to get more traction on the product. Majority of techniques fall under two roofs, Inbound and Outbound methods. Inbound methodology involves converting leads to prospects to customers, basically funnelling procedure to get connected with the most ideal customers. As opposed to cold calling and broadcasting, inbound methods take leverage of the traffic that follows on the product and only approach the leads which show a high attraction towards the product. In the conventional outbound methods, we broadcast the information to a vast group or slurry of customers and cold calls. This is effective because the product is very generic and there is no specific customer type for your product. Therefore mass marketing is a better option. Therefore based on specifications a company should choose thier strategies for marketing.