Who benefits most from TikTok ban?

Question

Michael Iams · Accepted Answer

I see this as a seismic shift. Television is a good metaphor. Back in the olden days - you had 3 channels. Then Cable TV disrupted mass media with dedicated channels for sports, shopping and music. The same thing is happening with socials.

Ashley from Shadow · Answer

Do you think youtube shorts and reels will gain more traction once tiktok is banned? Curious to know!

Brett Chalmers · Answer

Humans.

Michael Iams · Answer

@isabelle_fahey great feedback- thx!

Michael Iams · Answer

@brett_chalmers undoubtedly

Liz Ludwig · Answer

Massive opportunity to deliver something to the next gen where engagement and interaction comes first.

Answer

You tube could have a opportunity to take over 🔌🔌🔌

Izzy Fahey · Answer

I think Snap is the only other platform seen as predominantly 'young' (teen/young adult) so I think a surprising amount of migration would take place there

Simran Kumar · Answer

Meta (formerly Facebook) and Twitter (X) stand to benefit the most from a TikTok ban, as they could potentially capture users seeking alternative platforms for short-form video content. SNAP (Snapchat) may also see increased engagement as users look for new ways to share content. Additionally, new challengers in the space may emerge to fill the void left by TikTok's absence, potentially disrupting the social media landscape.

Shreya Gupta · Answer

Instagram

Who benefits most from TikTok ban?

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