Which is the best online channel to reach potential customers?

John Koo
19 replies
As a marketer ourselves, we always try to find a way to find and engage potential customers. So far, what's been the most effective way for you to engage with customers? or is there a channel you think is most important?

Replies

Minha Nadeem
LinkedIn for B2B networking.
LinkedIn has been pretty strong for us since we are dealing with knowledge workers.
Pranab Buragohain
Quite depends on what you're building, your domain, the segment you're after, the ICP, and a host of other factors, really. I personally find LinkedIn+Twitter great for B2B, Instagram for B2C+D2C.
John Koo
@pranabgohain Yes, understanding the target audience is crucial in deciding the best online channel to reach potential customers. Different platforms have their own strengths and can be leveraged based on the context and purpose of the marketing campaign.
Mirena Vasileva
I always say "the one that your ideal clients use the most" It also depends on the type of connections you want to create and the objective. If you want to find influencers to promote your tech product - you may find more luck finding them on Twitter. However if you are doing a B2B webinar, your audience is more likely to find you on LinkedIn.
John Koo
@mirena_vasileva I completely agree with your approach of finding the online channel that your ideal clients use the most. It's important to understand your audience and their behavior to effectively reach and engage with them.
Taras
It depends on where your customers are hanging out :)
Pratham Nandha
Reddit has communities of any niche you can think of
Villan Johain
based on my knowledge, social media marketing can be an effective way to drive organic traffic to your online casino website. Social media platforms such as Facebook, Twitter, Instagram, and LinkedIn have billions of active users who could potentially be interested in your . You can use social media to build brand awareness, interact with potential customers, and share valuable content that encourages engagement and social sharing. To maximize the effectiveness of your social media marketing efforts, consider the following tips which i used in my website casinofindr to get organic traffic : Define your target audience: Create valuable content: Use hashtags: Engage with your audience: Measure your results: Remember, organic traffic takes time and effort, and it requires consistency and a long-term strategy. Social media marketing can be an effective channel to generate organic traffic, but it's important to align it with other marketing efforts such as SEO, email marketing, and paid advertising to achieve optimal results.
Elly
Thanks for starting this discussion, it's something I'm interested in as well.
Mehdi Rifai
It depends on the audience and the product. @basv shared once on a discussion a pretty cool document to be bookmarked about acquisition channels
Twitter and Reddit did wonders for us :)
Richard Gao
For evoke-app.com a bit of everything really Can't say we have a specific channel that works the best, but a lot of it was just me name dropping it everywhere
Ágh Helmut
For me, Reddit worked fine! I got most of the users for EmbedQuiz on Reddit.
James Brazil
TikTok actually. I wrote an article about it-- idk if against the rules to post it here so I won't-- but I have gotten thousands of eyes on my content and service in a very short time through the Tok. If you are not using it to promote your business you are missing out on an increasingly important acquisition funnel!
James Brazil
forgot to add; its all organic numbers. I I do not run ads on tik tok- why would I with those numbers?