Which analytics (or not only) tools do you use for market research?

Question

Hi!

Recently we used Statista. There's a lot of market data useful for different industries. Yeah, it's expensive. Also, we consider SimilarWeb. The same story about the high price.

Conducting market research, our analytics team dives into industry media, research papers from Big Four (KPMG, Deloitte, Ernst&Young, PwC .).

What about you? Which tools do you use? I'll be highly grateful for your experience.

Maxwell Davis · Accepted Answer

Well for our Twitch product we used the following:

- The Twitch API itself but also https://twitchtracker.com/ https://sullygnome.com/ and for Extension analysis - https://twitchinsights.net/extensions
 - https://gummysearch.com/ for our Reddit analysis by @thefedoration 
 - For our Keyword analysis we used https://katlinks.io/ by @roberto_robles

Yaroslava Antipina 🇺🇦 · Answer

@dsarkar A great list! Thank you so much.

Unfortunately, I missed the thread( My apologies for that, Debajit.

Yaroslava Antipina 🇺🇦 · Answer

@dsarkar Debo, you're so-so kind!

Yaroslava Antipina 🇺🇦 · Answer

@maxwellcdavis thank you so much for your answer!  Useful tools.

Maxwell Davis · Answer

@yaroslava You're Welcome

Antonio Fernández Porrúa · Answer

I use https://plausible.io

It's simple but I don't need yet something fancy, also it does not use cookies so you don't need to annoy your users with stupid banners

Daniel Engels · Answer

Similarweb is great, although very expensive.

Debajit Sarkar · Answer

@yaroslava Not at all. Hope you find the list useful.

Regards,
Debo

Debajit Sarkar · Answer

Depending on the topic that I'm researching a couple of market research tools that I have used on a regular basis:

(1) Long-form surveys with a survey tool like SurveyMonkey
(2) Reddit
(3) Answer the Public
(4) Spyfu
(5) Think with Google
(6) BuzzSumo
(7) Yelp (to gather information and figure out what customers expect when they spend their money)

Yaroslava Antipina 🇺🇦 · Answer

@daniel_engels Thank you for your answer!

Alex Ivanov · Answer

Silverbull.space engaged in analytics: market research and competitive analysis.

Yaroslava Antipina 🇺🇦 · Answer

@antonio_fernandez_porrua thank you! Appreciate your answer, Antonio.

Which analytics (or not only) tools do you use for market research?

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