When it comes to B2B SaaS sales, what do you think is the most effective way to generate leads?

Referral always works. But you can also do a multi-channel cold outreach with your ideal customer profile. Reach out to highly targeted prospects who will most likely benefit from your product/service/solution. For high-velocity prospecting, you can use a sales engagement platform that will help you streamline the process. I recommend: https://upscale.ai/solution/by-u...