Whats the foremost thing founders need to cautious about in a PH launch? Your feedback will help.

Things that comes to my mind right away are 1. Email list for notifying potential users about the launch 2. Activities in comments section after launch 3. An eye grabbing headline or one which creates curiosity 4. Layman's term for communication Anything more that is important?

Many founders make the mistake of focusing solely on generating high numbers of upvotes on Product Hunt, but this should not be the main goal. Instead, Product Hunt should be used as part of a broader marketing strategy to reach a larger audience. Founders should prioritize transparent and honest communication about their product, avoiding manipulative tactics to generate upvotes. Additionally, they should focus on creating a sustainable growth strategy beyond the initial launch on Product Hunt.

Optimize your expectations. Don't expect to get a ton of users or revenue. Many folks are just interested in upvoting and commenting and not actually using the product so it's essential to be realistic and keep expectations to 0. That way anything you achieve above 0 will be a win :)