What works for you with cold emails?

Chandan Maruthi
10 replies
Getting customers to know about your product is essential for startups. What has worked well for you when cold emailing potential users?


Always A/B test everything, different copy, different headlines. Send test messages to yourself to make sure it doesn't end up in spam, or inside the promotion tab. Personally, I find more success using a real persons name, and a basic text message (without HTML) so it feels like a normal email message. What about you Chandan, any suggestions thus far?
Valerie Borshch
@avidnote totally agree with you! + a/b testing is a must - do always it with different subject lines, email body and contents + don't boast - bring value, and don't annoy that your company is a fit for someone, search for proofs + personalize - remember that you can start your email not with the offer but from the quiery about the potential client: Connect your message to the recipient and show you know them well — you are aware of their current business situation, what solutions they offer, what business events they participate in, what posts they write in their blog, etc. More tips: https://snov.io/blog/how-to-writ...
@valeria_andreevna Very well said, especially with regards to personalization. The less the email feels like it was generated by a robot, the better :D
David J. Kim
@valeria_andreevna @avidnote I hear that the reason why some people on LinkedIn have emojis next to their name is so that they can filter out bots. Nobody likes responding to a bot.
Chandan Maruthi
@avidnote I am still learning here so too early to share best practices. But learning from the best here and on youtube
@valeria_andreevna @between_team That's a good point. I subscribed to your app by the way, I definitely recognize that problem when working remote : )
Bertha Kgokong
I would love to know the answer to that question too, I noted the comment about A/B testing. Will be utilising that in my next campaign.
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