Always A/B test everything, different copy, different headlines.
Send test messages to yourself to make sure it doesn't end up in spam, or inside the promotion tab.
Personally, I find more success using a real persons name, and a basic text message (without HTML) so it feels like a normal email message.
What about you Chandan, any suggestions thus far?
@avidnote totally agree with you!
+ a/b testing is a must - do always it with different subject lines, email body and contents
+ don't boast - bring value, and don't annoy that your company is a fit for someone, search for proofs
+ personalize - remember that you can start your email not with the offer but from the quiery about the potential client:
Connect your message to the recipient and show you know them well — you are aware of their current business situation, what solutions they offer, what business events they participate in, what posts they write in their blog, etc.
More tips: https://snov.io/blog/how-to-writ...