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What will be the best growth approach to bring initial traction for a dev tool?

Gaurav Singh Bisen
4 replies
In the current landscape where multiple dev-tools have taken different approaches that have worked for them which one would you vote below?

Replies

Fabian Maume
Launching soon!
Product led of community led would be the best. From my experience developers do not like to consume content. I would recommend you making a product hunt launch ASAP to get initial exposure. You can also leverage github. There are many repository listing tools to use like : https://github.com/fmaume/side-p... You can easily make PR to be featured on those repos.
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flo merian
> developers do not like to consume content. I strongly disagree. Think documentation, tutorials, guides... Content is *huge* for developers. In 2020, @adamd, previously writer at ProgrammableWeb and content strategist at Zapier, wrote a book on the topic, 'Developer Marketing Doesn't Exist,' introducing the DEV Content Framework. TL,DR: 'DEV' stands for Discovery, Education, and Viewpoint.
  1. The more accessible your product and docs are, the better.
  2. Make your content helpful, educative, and inspiring.
  3. Have an opinion. Stand for how things should work.
FWIW I shared my key takeaways with examples in this Thread. happy to discuss it further @fabian_maume :)
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Saurabh Wadhawan
Devs have a strong need to collaborate, if a community led solution can be figured out, nothing like that. But it needs to be backed with strong value proposition.
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Arthur Kay
Developers solve problems in all kinds of ways... so having a community of other developers who can help brainstorm solutions is going to be key. Yes, content helps... but it's hard to keep updated and cover all use cases. Also developers would rather jump into the documentation or source code. Product/Marketing can certainly help too... but that assumes you have a rock-solid value proposition. Most tech companies don't have that -- plus products aren't sold to DEVELOPERS, they're sold to BUSINESSES. TL;DR build a community around your target developer demographic and help them solve problems. Your Product team can then focus future product development and marketing around the problems you've just helped to solve.
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