What unconventional marketing channel or strategy did you try that gave you surprising results?

We decided to make a fun quiz about our product that people could easily share with their friends. It ended up spreading like wildfire on social media and brought in a lot more customers than we expected.

Reddit... a few discussions lead to ~10000 signups

Talk to some users and you will find a good reward.

Reddit worked for us for a bit. It was a bit strange to navigate, but we managed to get some sign ups that way, which we weren't expecting.

One time, we decided to try something out of the box for our marketing strategy, and boy, were we pleasantly surprised! We delved into the world of TikTok, creating fun and engaging short videos to showcase our product. It was an unconventional move for our industry, but it turned out to be a game-changer. People loved our creative approach, and our TikTok videos quickly gained traction. Not only did our engagement and brand visibility soar, but we also saw a significant increase in website traffic and, most importantly, sales. It was an unexpected win that taught us the power of thinking outside the marketing box and tapping into newer, trendier platforms.