What strategies have you found effective in generating buzz before launching a product?

Tobe T
16 replies

Replies

Justin McGill
Sharing teasers, sneak peeks, and behind-the-scenes content can create anticipation and excitement among your target audience.
Muhammad Ali
Implementing a pre-launch marketing campaign with a mix of content marketing, email marketing, and influencer partnerships can help generate buzz.
Judy Brooks
Engaging influencers and industry professionals to spread the word about our product and form strategic collaborations has proven to be a fruitful tactic. Pre-launch buzz can be stoked even further by spreading high-quality information, such as blog posts, infographics, and videos, across multiple social media channels and newsletters.
Annie Bennett
I've found that early access offerings and product teaser campaigns have a significant impact, as they create a sense of exclusivity and anticipation. Coupled with this, I would also use targeted digital ads and SEO strategies to reach potential customers who might be interested in our product, helping to spread the word and generate buzz.
Manab Boruah
Twitter is definitely one place where you can create a buzz. I did it all my promotions on LinkedIn. I should have focused on Twitter. A lot of indi-builders are active on Twitter.
Kavita
Twitter has helped a lot - sharing features, sneak peeks, or any updates on the business to get people to feel like they are along on the ride with you. Using the #buildinpublic hashtag helps a lot too.
Kavita
@frank_apap What have you found worked for you and what didn't? Also share your Twitter handle! I love following people's #buildinpublic journeys.
Frank Apap
@kkavita We have an account for our app (@BarGPT) and another where we talk about building in public and more of the behind the scenes stuff (@APSquaredDev)
creator_cool_tap
Phew! Hustling all our supporters and users. Spreading the word on social media and email, hyping how important it is to be part of the buzz on the day. check us out and see if we get it right first time! Investing made easy with AI and data-powered strategies, ready-made and designed to beat the S&P500!
Nuno Reis
Sneak peaks and AMAs work for me. I haven't launched, but in most of those I get to know the product will launch before it does, and then I recognize the name, which at least makes me click it. So yeh, building in public in that sense really helps.
André J
Launching soon!
If you have an awesome USP. Buzz aint that hard. 😬
Heleana Grace
Sharing product teasers and progress updates on Twitter helped us a lot! Also simply engaging with people and making connections helped them remember our names when they say our product launching.
While many things could work, the best way when you have no audience to generate buzz about your product launch is easily influencer marketing if done right.
Anna Jack
Social media buzz i can say